Our Commitment To Privacy
Your privacy is important to us here at Americart LLC ("Americart"). We provide this notice explaining our online information practices and the choices you can make about the way your information is collected and used. Americart, being an ecommerce service, acts as conduit for a large amount of sensitive and private data. We strive to maintain the privacy of both our merchant clients and the shoppers who patronize their online stores. It is our strict policy not to share, rent or sell such data to anyone without your electronic consent.
The Information We Collect
This notice applies to all information collected or submitted on the [company name] website. On some pages, you can order products, make requests, and register to receive materials.
Americart collects personally identifiable information from our users at several different points on our websites, http://www.americart.com and http://www.cartserver.com.
If you purchase online shopping cart services, or other products or services from Americart (an "Americart Merchant"), we request personally identifiable information from you, including contact information, such as name, e-mail, and shipping address, as well as and financial information, such as credit card number and expiration date.
Americart is a shopping cart services company. Accordingly, if you are purchasing goods or services from a merchant who uses the Americart shopping cart (a "Shopper"), we collect personally identifiable information from you, including contact information, such as name, e-mail, and shipping address, as well as and financial information, such as credit card number and expiration date. Some Americart Merchants allow you to submit information about other people. For example, if you order a gift online and want it sent directly to the recipient, you will need to submit the recipient's address. In this circumstance, the types of personal information collected include name, e-mail, phone number and shipping address.
Information Use and Ownership
If you are an Americart Merchant, we use your personally identifiable information for billing purposes, to fill your orders and to provide service to you. If we have trouble processing an order, we will use this personally identifiable information to contact you. We may also use this personally identifiable information to communicate with you for several other reasons. We may use your e-mail to send you newsletters and updates ("Merchant Communications"). Americart is the sole owner of the personally identifiable information related to individuals, companies or entities purchasing services or products from us.
This section applies only if you are an Americart Merchant.
We will occasionally send you communications on products, services, special deals, promotions and news at Americart. Out of respect for your privacy, we present the option not to receive these types of communications. Please see the "Choice and Opt-out" below.
We will send you service-related announcements on rare occasions when it is necessary to do so, for instance, if our service is temporarily suspended for maintenance. You may not opt-out of these communications, which are not promotional in nature. If you do not wish to receive them, you have the option to cancel your account.
Based upon the personally identifiable information you provide us, we will send you a welcoming e-mail to verify your signup. We will also communicate with you in response to your inquiries, to provide the services you request, to invoice you and to manage your account. We will communicate with you by e-mail, telephone or mail.
Shopping Cart Service
We use your personally identifiable information to provide shopping cart services. You enter information, some of which is personally identifiable information, in the Americart cart configuration form which instructs us on how to process orders you receive on your website. Such information includes the name of your website, contact information for sending orders, contact information for technical issues, shipping parameters, tax guidelines, Shopper checkout and payment options and affiliate programs.
Information Storage and Maintenance
We store information that we collect through cookies, log files, and clear gifs to create a "profile" of your preferences. We tie your personally identifiable information and your purchasing history, to information in the profile, in order to provide tailored promotions and marketing offers and to improve the content of the site for you.
In charging your credit card, we may use external third party software or services to verify your address, in order to validate the charge.
Modifying Personally Identifiable Information
If you are an Americart Merchant and your personally identifiable information changes, you may correct or update it by making the change on the shopping cart configuration page. Login to your account at https://www.americart.com/login.php and then proceed to cart configuration.
Information Sharing and Disclosure
Aggregate Information (non-personally identifiable)
We may share aggregated demographic information about our user base with our marketing partners and advertisers. This information does not identify individual users. We do not link aggregate user data with personally identifiable information.
Merchant Personally Identifiable Information
We do not share Americart Merchants' personally identifiable information with third parties. These companies do not retain, share, store or use personally identifiable information for any other purposes.
Shopper Personally Identifiable Information
As noted above, we transmit Shoppers' personally identifiable information to the Americart Merchant from whom you have purchased goods or services. We do not share Shoppers' personally identifiable information with third parties, except when the Shopper has provided prior electronic consent.
We reserve the right to disclose your personally identifiable information as required by law and when we believe that disclosure is necessary to protect our rights and/or to comply with a judicial proceeding, court order, or legal process served on us.
If you no longer wish to receive promotional communications, you may opt-out of receiving them by following the instructions included in each communication or by e-mailing us at firstname.lastname@example.org.
Clear Gifs (Web Beacons/Web Bugs)
For e-mail marketing communications, our third party advertising partner employs a software technology called clear gifs (a.k.a. Web Beacons/Web Bugs). Clear gifs are tiny graphics with a unique identifier, similar in function to cookies. In contrast to cookies, which are stored on a user's computer hard drive, clear gifs are embedded invisibly in e-mails and are about the size of the period at the end of this sentence. We use clear gifs in our HTML-based e-mails to let us know which e-mails have been opened by recipients. This allows us to gauge the effectiveness of certain communications and the effectiveness of our marketing campaigns. We do not tie the information gathered by clear gifs to our customers' personally identifiable information.
Hyperlinks to Other Sites
Our websites contains links to other sites that are not owned or controlled by Americart. Please be aware that Americart not responsible for the privacy practices of such other sites. We encourage you to be aware when you leave our site and to read the privacy statements of each and every website that collects personally identifiable information.
This privacy statement applies only to information collected by this website.
The security of your personal information is important to us. When you enter sensitive information such as a credit card number, we encrypt that information using secure socket layer technology (SSL). You can learn more about SSL at http://en.wikipedia.org/wiki/Secure_Sockets_Layer.
We follow generally accepted industry standards to protect the personal information submitted to us, both during transmission and once we receive it. No method of transmission over the Internet, or method of electronic storage, is 100% secure, however. Therefore, while we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.
In the event Americart goes through a business transition, such as a merger, acquisition by another company, or sale of all or a portion of its assets, your personally identifiable information will likely be among the assets transferred. You will be notified via e-mail or prominent notice on our websites of any such change in ownership.
Changes in this Privacy Statement
We reserve the right to modify this privacy statement at any time, so please review it frequently. If we make material changes to this policy, we will notify you here, by e-mail, or by means of a notice on our home page.